A mobile app should ease your business pain and satisfy your major needs. These are four main reasons for mobile app development:

• users need to interact with your business often and fast;
• users regularly use your services (they have personal accounts and so on);
• users may find useful some news or notifications from your business;
• you can monetize your app (for example, through paid downloads or in-app purchases).

In almost all other cases you can get by with a mobile website version. Remember that Google and Yandex lower the rank of those websites that don’t have mobile versions. If there is no urgent need to develop a mobile app, invest your money in business expansion or other marketing tools.

Resources:

• Mobile Website vs. Mobile App: Which is Best for Your Organization?
• Mobile website vs. mobile app
• Deathmatch: The mobile Web vs. mobile apps